As competition on the TikTok platform becomes increasingly fierce, mastering the art of nurturing TikTok accounts to enhance account weight and activity is a critical skill for any business. This article delves into the core strategies for starting TikTok accounts and explores effective methods for bulk nurturing multiple accounts to improve their overall performance on the platform.

What is TikTok Account Nurturing?

TikTok account nurturing refers to a systematic approach to gradually improving an account’s initial weight so that the platform’s algorithm is more inclined to recommend the account’s content to a wider audience. The platform evaluates the quality of an account based on several interaction metrics such as likes, completion rate (the percentage of people who watch the entire video), comments, shares, and follows. The higher the account’s weight, the more likely its content is to be recommended and shared, resulting in greater exposure, more views, and accelerated follower growth. The ultimate goal of nurturing an account is to establish a solid user base quickly and gain the platform’s algorithmic favor.

Key Moments to Nurture a TikTok Account

Different types of accounts require nurturing at various stages. Below are some common situations where account nurturing becomes necessary:

New Accounts:

For newly registered accounts, TikTok offers a “honeymoon period” during which the platform tests the account by recommending its content to a limited number of users and observing their feedback. The nurturing process for new accounts should start on day one. This period is crucial, as businesses must seize the opportunity to post high-quality content and actively engage with early viewers. By establishing solid user behavior data from the start, an account can gain more exposure in a short time, laying a foundation for future growth.

Low-Weight Accounts:

If you notice that your videos consistently receive fewer than 1,000 views and no warning or penalties from TikTok, it could indicate that the account has low weight. In this case, you can try adjusting your content strategy, improving video quality, or tweaking the posting times. These changes may prompt the algorithm to gradually increase the account’s recommendation weight.

Old Accounts:

Even older accounts with a substantial follower base can experience a decline in engagement (likes, comments, etc.) and thus require re-nurturing. If an account lacks activity, its weight may drop. By posting content aligned with current trends and improving user interaction, these accounts can regain vitality and improve their performance on the platform.

Problematic Accounts:

Some accounts struggle with slow follower growth and poor performance over an extended period, and may even face penalties from TikTok’s algorithm. In such cases, businesses might need to make a strategic decision. If continuing to invest time and resources in the account is not yielding results, starting fresh with a new account could be the wiser choice. A new account, free from the negative baggage of the old one, has a better chance of gaining support from the platform and achieving quicker growth.

TikTok Account Nurturing Process

The process of nurturing an account should be methodical, especially for new accounts in the early stages. Following these steps will ensure that the account’s weight increases steadily:

Day 1: Account Creation and Initial Setup

Register your account using a valid email or phone number, and gradually complete the profile information, including the avatar, username, and bio. However, avoid filling out all the details at once. Next, spend about half an hour each day browsing TikTok’s “For You” page without liking or commenting on content. The goal is to allow the algorithm to learn about your interests progressively.

Day 2: Defining Content Niche

On the second day, determine the content niche for your account, such as beauty, fitness, or technology. Try to keep the video content within a specific vertical, and begin following popular influencers in the niche. This will help the platform tag your account correctly and increase the chances of your content being recommended in the relevant category.

Day 3: Social Links and Interaction

Link your account with other social media platforms (like Facebook) to increase credibility and begin liking and commenting on videos you genuinely enjoy. Simulate the behavior of a real user, maintaining natural interaction to gradually build account activity.

Day 4 and Beyond: Posting Content and Maintaining Activity

Once TikTok starts recommending videos related to your chosen niche, it’s time to post your first video. While it’s beneficial to mimic the style of leading influencers in your niche, ensure your content remains original and of high quality. In addition to posting content, continue engaging with other users by liking and commenting on their videos and responding to comments on your own posts. To maximize reach, post content during peak times, such as lunch breaks, commutes, dinner, or just before bed.

Bulk Account Nurturing Techniques

Bulk account nurturing allows businesses to manage multiple accounts simultaneously, covering different markets or audience segments to increase brand exposure. However, bulk nurturing also poses challenges, such as avoiding account linkage, which could lead to banning.

TikTok can detect whether multiple accounts are managed by the same user through IP addresses, browser fingerprints, and other technology. Accounts that are linked could suffer from reduced weight or even mass suspension.

To avoid these risks, businesses can use tools like cloud phone. This tool enables each account to be assigned a unique IP address and browser fingerprint, ensuring each account operates in its own environment, thereby reducing the risk of linkage. Cloud phone also offers automation features that help businesses complete repetitive tasks like liking and commenting efficiently, significantly boosting the effectiveness of nurturing multiple accounts.

Conclusion

Leveraging TikTok account nurturing strategies effectively can help businesses increase account weight, boost content exposure, and attract more potential customers. By mastering bulk account nurturing, companies can efficiently manage multiple accounts, expand their reach, and tap into a broader market. We hope this article has provided valuable insights into TikTok account nurturing strategies. For further information, feel free to reach out to our experts at Ogcloud.