TikTok livestreaming is becoming increasingly popular, and many sellers are trying to leverage it for e-commerce. So, how can you excel at TikTok livestreaming? Here are several key strategies to help you effectively engage in TikTok livestreaming and boost your sales.

1. Emphasize Authentic Content

TikTok places a high value on authentic content. Therefore, each livestream should feature foreign hosts, but they need to adopt the Chinese livestreaming style. In the past, foreign hosts might simply chat and occasionally tell jokes. Now, they need to gradually learn and embrace the Chinese livestreaming approach, including enthusiastic selling, countdowns, and interactive games.

2. Align with Local Holidays

It’s essential to keep track of local holidays and customize your selling points based on their traditional culture. For instance, planning special livestream events for major holidays like Halloween and Christmas in advance can attract more viewers and increase engagement.

3. Localized Operations (Using Foreign Hosts)

Many people wonder why not conduct the livestreams directly in the host’s country if foreign hosts are being used. The reason is that local hosts might not fully embrace the Chinese livestreaming style. They might only stream for a couple of hours a day and spend most of the time chatting, making it hard to create a commercial atmosphere. In contrast, China has a significant number of foreigners and international students, along with a mature supply chain. This proximity to products allows for a more efficient livestreaming operation.

4. Key Livestreaming Metrics

a. Livestream Duration

Compared to other recommended hosts, the longer your livestream during the same period, the higher the weight of your livestream room.

b. Livestream Interaction Rate

Metrics such as the number of comments, likes, gifts, new fan group members, clicks on the shopping bag, and shares will affect the weight of your livestream room.

c. Follower Conversion Rate

This rate indicates the percentage of viewers who follow you during the livestream.

d. Real-time Viewer Numbers

This includes the number of real-time viewers and the total number of viewers during your livestream.

e. Retention Rate

The number of viewers who stay after entering your livestream room. For example, if 100 people enter your livestream room and 20 stay, the retention rate is 20%. Higher retention rates lead to more recommendations by the system to a broader audience.

These are the key points to master TikTok livestreaming. By following these strategies, you can enhance your livestreaming effectiveness and improve your overall results.