This article will cover various aspects of successful TikTok live streaming, from product selection and live streaming ambiance to speech techniques and data analysis, helping international businesses expand their market presence on TikTok.

How Should New Merchants on TikTok Shop Select Products for Live Streaming?

Different types of merchants require distinct product strategies, and the form of the product can significantly impact the effectiveness of live streaming. Businesses need to make informed choices based on their product models and the characteristics of the TikTok platform.

Factory-Type Merchants

These merchants source products wholesale directly from factories, offering fast updates on merchandise. They can stream live from the factory, providing direct-to-consumer sales and emphasizing the cost advantage of factory-direct pricing.

Distributors

Distributors excel in rapid product testing and launching viral products. They focus on product profitability, continually optimizing their product structure to create explosive hits. This type offers flexibility in product selection and leverages the advantage of product-driven growth.

Brand-Oriented Merchants

These merchants meticulously plan product pricing models and focus on SKU selection and usage scenarios. With a strong product lineup and skilled personnel (e.g., diverse product combinations, continuous innovation, high repurchase rates, and expertise in niche markets), they can capture significant market space even without existing viral products. This model is suited for niche and high repurchase rate items.

Five Universal Product Selection Models

Based on different product characteristics, businesses can employ the following five models to maximize their benefits.

1. Traffic Generators

These products, promoted before the live stream, aim to attract customers to the live session. Select well-known items as teasers, using special pricing and targeted language to draw viewers.

2. Retention Products

Products that keep customers engaged during the live stream should be well-known, frequently used, low-priced, and limited in quantity. These can be used for giveaways or flash sales to encourage viewers to stay longer.

3. Viral Hits

For products that generate the most orders, it’s essential to pre-evaluate quality, stock, and logistics to avoid post-sale issues that could harm the merchant’s reputation.

4. Profit Drivers

These are the most profitable products, often sold through “bundle sales” to blur customers’ price perceptions, such as various specifications or sets of cosmetics.

5. Specialty Items

After a certain level of brand or category recognition is achieved, leverage brand awareness to build customer trust and boost conversion rates.

Common Challenges for Merchants

1. High Costs of Account Suspension

TikTok live streaming requires stringent account security. Account suspensions can lead to frozen funds, loss of followers, and wasted efforts.

2. Poor Streaming Quality

High network quality is crucial for TikTok live streaming. Large viewer numbers can cause congestion and delays, leading to a poor viewing experience and negatively impacting product sales.

3. Official Traffic Restrictions

Using data center IPs can trigger system flags for multiple IP activities, leading to traffic restrictions. This results in low viewer engagement and hampers product promotion.

TikTok Live Streaming Network: Connecting Businesses to the World

The TikTok live streaming network solution helps businesses rapidly reach overseas markets and expand their sales. This solution uses high-quality network lines to ensure uninterrupted and smooth live streams. Additionally, dedicated, clean overseas IPs make the live streams compliant, avoiding traffic restrictions and account suspensions, thus ensuring smooth international live streaming operations.

Advantages of TikTok Live Streaming Network

1. Ample Bandwidth, High-Quality Lines: Ensure smooth, low-latency streaming.

2. Zero Risk: Enterprise-grade solutions for stable and compliant live streaming.

3. Safety and Reliability: Dedicated IPs prevent the risk of traffic restrictions and account suspensions.

4. Easy Maintenance: Quick setup and dedicated use simplify maintenance.

If you are interested in TikTok live streaming, feel free to contact Ogcloud!