With the surge in TikTok users, an increasing number of e-commerce companies are leveraging TikTok short videos to enhance their promotional efforts. However, many factors can influence the effectiveness of TikTok operations, and one of the most significant is the impact of native IPs. So, how exactly does a native IP affect TikTok video views?

What is a Native IP?

A native IP is an IP address whose registered location matches the VPS server’s physical address and country. Services or games with strict regional restrictions, such as Netflix and TikTok, require native IPs. Many merchants have noticed that their accounts experience zero views, which is largely due to TikTok’s stringent IP verification.

How to Determine if a Server’s IP is a Native IP?

To check if a server’s IP is native, you can use https://bgp.he.net/. First, you need to know the location of your server’s data center. Then, by checking the IP’s Whois information for its region/country and comparing it with the data center’s location, you can determine if the IP is native.

For example, if the IP address “103.242.3.121” has Whois information showing a region/country that matches the data center’s location, then it is a native IP. Conversely, if you have a Hong Kong server, but the IP’s Whois information shows it as an American IP, then it is not a native IP.

The Importance of Native IP

An IP whose Whois information matches its actual location is a native IP; otherwise, it is considered a broadcast IP. Using native IP routes is recommended, as non-native IPs can easily lead to restricted traffic on TikTok. Although TikTok offers a vast and free traffic pool, without understanding the platform’s rules, significant investments may yield minimal returns. Therefore, native IPs are crucial for effective TikTok operations.

Understanding and utilizing native IPs can significantly enhance your TikTok operations, ensuring higher video views and better visibility. This, in turn, leads to improved marketing outcomes and user conversions. By leveraging these solutions, you can maximize your TikTok marketing efforts and achieve substantial growth and engagement.

Ogcloud offers stable TikTok network environment solutions, including high-quality global native IPs, overseas cloud phones, dedicated TikTok live streaming lines, and SD-WAN cross-border networking solutions, ensuring uninterrupted and stable TikTok operations.