Many TikTok users often hear the term “matrix.” What exactly is “matrix operation”? Why should we do it, and how should we play it? Today, let’s dive into the TikTok matrix strategy.

What is a TikTok Matrix? Why Use Matrix Strategy?

The concept of a matrix involves operating multiple accounts simultaneously. Typically, players implementing a TikTok matrix strategy manage one primary account along with several subsidiary accounts. The main goal of matrix operations is to achieve more effective traffic generation.

In simple terms, it’s a method where a primary account helps boost the growth of subsidiary accounts, allowing team members to quickly gain followers. This is similar to some domestic MCN (Multi-Channel Network) agencies that operate an official primary account with millions of followers while also nurturing several IPs with hundreds of thousands of followers. By concentrating this traffic, they achieve better product monetization!

How to Play the TikTok Matrix?

For businesses expanding overseas, quickly establishing their brand IP and attracting a large number of followers on TikTok can be challenging. Therefore, adopting a matrix approach to scale operations can be effective. Here’s how you can implement this strategy:

1. Establish a Primary Brand Account: Create a main account named after your brand, and include product links (TikTok currently supports links to certain e-commerce platforms).

2. Create Subsidiary Accounts: These accounts can feature short videos and articles that mention the primary account (or cross-promote each other), guiding followers to the main account.

Account Security in Matrix Operations

When using a matrix strategy, ensuring account security is crucial. While operating a single account on one device is typically fine, managing multiple accounts on one device violates platform rules, especially if you frequently switch IPs. This can lead to account restrictions, and if one account is compromised, it can affect others.

To avoid this, use tools that support bulk operations. For instance, our overseas TikTok cloud phone can run multiple cloud-based real devices, each equipped with a unique IP. This setup ensures that each account operates independently, maintaining account security while allowing for efficient bulk operations, making the workflow more convenient and effective.

The Future of TikTok for E-Commerce

All traffic can be monetized. The potential of TikTok for cross-border e-commerce, Amazon sellers, and independent site sellers is immense. The vast traffic pool can quickly help in user acquisition and conversion.

Ogcloud offers solutions for establishing a stable TikTok network environment, including high-quality global native IPs, overseas cloud phones, dedicated TikTok live streaming lines, and SD-WAN networking solutions. These tools ensure stable and uninterrupted TikTok live streaming and operations.

By following these strategies and leveraging the right tools, you can effectively harness the power of TikTok’s matrix strategy to grow your brand and achieve significant e-commerce success.