In today’s globalized world, TikTok live streaming has emerged as a crucial tool for foreign trade professionals to explore international markets and engage with overseas customers. However, the high demand for real-time performance in overseas live streaming makes it vulnerable to any network delays or jitters, potentially resulting in issues such as lags, synchronization errors in audio and video, and more. Additionally, fundamental challenges like language, time zone, equipment, and network connectivity need to be addressed from the outset. Here’s how foreign trade professionals can effectively conduct TikTok live streaming:

I. Understanding TikTok’s Overseas Market

As the domestic live-streaming e-commerce model matures, TikTok has followed suit by introducing TikTok Shop, its overseas version of Douyin Xiaodian, and establishing TikTok Shop Seller University to provide comprehensive e-commerce support for sellers. Through this platform, sellers can self-ship products through third-party platforms like Amazon, gradually building a complete online e-commerce ecosystem.

II. Addressing Network Issues

A major obstacle for foreign trade professionals conducting live-streaming sales is the inability of domestic users to directly access TikTok. Using VPNs is not only illegal but also often unstable, with impure IP addresses that are prone to TikTok’s traffic restrictions or account suspensions.

To overcome this, foreign trade professionals can opt for TikTok live streaming dedicated network. Such services provide a local network environment with stable and smooth internet speeds, ensuring a clear picture and reliable access speed and stability. Among these, Ogcloud’s enterprise overseas network dedicated line is a recommended choice. It offers an overseas native environment with pure IP addresses, effectively preventing traffic restrictions and providing more targeted traffic. Furthermore, it supports live streaming on various overseas social media platforms in multiple countries, allowing users to easily operate their live-streaming rooms on the web with a user-friendly and high-speed stable network state, ensuring a smooth live-streaming experience.

III. Paying Attention to Language and Time Zone Differences

Beyond network issues, foreign trade professionals also need to consider language and time zone differences. They can opt to conduct live streams in multiple languages to cover a broader overseas audience. Simultaneously, they should schedule their live streams according to their target customers’ time zones to ensure their participation and interaction with the host.

In conclusion, foreign trade professionals must consider various aspects when conducting TikTok live streaming, including network issues, equipment preparation, language, and time zone differences. By selecting the right tools and strategies, they can overcome these challenges, successfully conduct TikTok live streaming, and expand into international markets.