With the wave of digitization sweeping across the globe, overseas live streaming has emerged as an effective avenue for numerous enterprises to penetrate international markets. Through this medium, brands engage in real-time interactions with overseas audiences, showcase the charm of their products, promote cultural essences, and significantly enhance their global influence. However, overseas live streaming often encounters challenges such as degraded image quality and lagging issues, which severely impact the viewing experience of audiences and cause some losses to businesses. This article aims to discuss the causes of lagging in overseas live streaming and suggest solutions.

Why does overseas live streaming frequently encounter lagging issues?

The root cause of lagging in overseas live streaming primarily lies in network issues, manifesting in several aspects:

Delay in cross-border data transmission: The complexity of routing and the increased physical distance during cross-border data transmission lead to increased transmission delays.

Bandwidth limitations: When communicating with overseas servers, Chinese enterprises often face bandwidth restrictions that hinder smooth upload speeds, especially during peak hours when user volumes surge.

Congestion in the international internet: The ordinary internet is shared by numerous users, resulting in frequent network congestion during peak hours, which significantly affects data transmission speeds.

Insufficient network stability: Overseas live streaming demands extremely high network stability, and the instability of the public internet often leads to live stream interruptions or quality degradation.

To address lagging issues in overseas live streaming, enterprises can adopt the following strategies:

Optimize live streaming encoding technology: Utilize efficient video encoding techniques to reduce bandwidth requirements and enhance picture quality.

Leverage Content Delivery Networks (CDNs): Employ a distributed server network to cache content closer to users, thereby reducing transmission delays.

Deploy overseas live streaming network: Establish stable and high-speed international data transmission channels through dedicated network services.

Among various solutions, overseas live streaming network is highly favored by enterprises due to their stable international bandwidth and low-latency network connections. The overseas live streaming network connects directly to overseas servers, offering higher data transmission speeds than ordinary internet connections while ensuring live stream stability and picture quality.

Facing the challenge of lagging in live streaming, enterprises may consider adopting dedicated network specifically designed for overseas live streaming. This overseas live streaming network not only enable seamless connections to popular overseas live streaming platforms (such as TikTok) but also provide pure overseas local IP addresses, assisting enterprises in more precisely targeting their audience and preventing account suspensions or throttling by the platforms.

By adopting overseas live streaming network, enterprises can provide higher-quality live streaming services globally, optimize user experiences, and further strengthen their brand images. This overseas live streaming network has become the preferred choice for numerous successful enterprises expanding into overseas markets, facilitating smoother market expansion. For more information on overseas live streaming network, please contact the service provider Ogcloud!