In recent years, the development of e-commerce has been booming, and TikTok has also embarked on a commercial model. Currently, the traffic and opportunities on TikTok are not to be underestimated. After successfully applying for and establishing a shop, how should one proceed with efficient TikTok operations? This article will provide you with the answers!

I. Product Promotion Modes and Corresponding Operational Strategies

TikTok shops are closely integrated with the platform, significantly shortening the user’s purchase journey regardless of the promotion method. There are three primary modes of product promotion on TikTok: short-video promotion, live streaming promotion, and homepage showcase promotion.

Short-Video + Shopping Cart: Showcase the selling points of products through short videos, allowing users to directly click on the shopping cart below the video to make purchases. If the content is quality, it will continuously receive exposure and traffic.

Live Streaming: Live streaming is also a highly popular shopping method abroad. However, a solid foundation of account content is necessary to ensure a stable source of traffic. Both short videos and live streams can consider collaborating with influencers to greatly enhance promotional effectiveness.

Homepage Showcase: Whether attracted by short video content or live streaming content, some users may visit the account’s homepage showcase and make purchases if they find other interesting products.

II. Account Development and Prevention of Bans

TikTok operations also have certain requirements for the operating environment. Since TikTok restricts Chinese users, if your device’s physical IP is detected to be in China while operating TikTok, your account may be officially throttled. For e-commerce accounts, where traffic is crucial, being throttled effectively renders the account useless. Therefore, while operating, it’s crucial not to overlook the hard requirement of account security!

Here are some tips for account development:

1. Use a clean and independent IP network to log into your store. It’s best to use a fixed IP and avoid frequent changes. Using dirty IPs or VPNs poses a high risk of account bans. It’s recommended to use overseas cloud phones to operate TikTok, providing a pure overseas local IP for more targeted customer traffic.

2.Avoid immediately changing the phone number and email associated with your store account. Wait until your store has stabilized and is generating orders before making such changes.

3.Do not log into multiple stores from different countries on the same device to prevent account associations. Ideally, use one phone to log into one account. If you have multiple accounts, using overseas cloud phones can be more convenient, allowing you to operate multiple cloud phones from a single device while maintaining independence and avoiding associations.

4.Regularly log into your store to check and update products, increasing store activity and avoiding being judged as inactive, which can lead to accidental bans. Failing to log in within a month will result in account bans!

5.When conducting live streams, avoid using VPNs as they can lead to disconnections, lags, and being streamed to non-target areas, wasting valuable traffic. It’s recommended to use TikTok live streaming network for smoother, more stable streams and more accurate targeting of your desired audience. You can even broadcast simultaneously from multiple accounts.

These are just some of the considerations for TikTok operations. Account development and prevention of bans are crucial steps that must be taken seriously. Failure to do so can render all subsequent efforts ineffective. If you’re interested in overseas cloud phones, TikTok live streaming network, or other TikTok operation tools, feel free to consult Ogcloud. Specializing in services for enterprises going global, we are confident in addressing any of your concerns!