With the rapid development of the internet, live streaming for product promotion has emerged as a highly acclaimed marketing strategy in this new media era. The remarkable effectiveness of live streaming has led to an increasing number of businesses following suit, sparking a live streaming trend. Nowadays, many cross-border e-commerce businesses have also entered the realm of overseas livestreams, with global SD-WAN technology serving as a robust support system for ensuring the stability of these broadcasts.

So, what key factors should be particularly noted when conducting overseas livestreams?

Firstly, the stability of the livestream network is crucial. The more stable the network, the less buffering occurs during the livestream, resulting in a better overall experience. Therefore, when choosing an overseas livestream network, the primary consideration is network stability. Just like when watching livestreams on mobile phones, excessive buffering or audio-visual desynchronization can significantly diminish the viewing experience and might even lead to viewers abandoning the livestream.

Secondly, attention should be paid to connecting to local networks. If you want to attract users from a specific country, it is essential to ensure connection to that country’s network. This enables the platform to accurately target and push content to the local user base.

When conducting TikTok livestreams, special attention should be given to these four factors:

Native Network: Whether the livestream utilizes the local network of the broadcasting region.

Exclusive IP: The use of clean, non-shared IP addresses, beneficial for account operations.

Dedicated Bandwidth: Choosing dedicated bandwidth to ensure a smooth and uninterrupted livestream.

Network Stability: The connectivity stability and speed of the network directly impact the user viewing experience.

Currently, most livestream sellers adopt one of four methods: node software (VPN), self-built VPS, software routing, and global SD-WAN dedicated lines. Among these options, global SD-WAN stands out for optimizing TikTok livestream networks, with clear advantages demonstrated in the following areas:

Smooth Livestreams: Leveraging the global SD-WAN global backbone network acceleration provided by service providers to ensure a stable and low-latency livestream.

Rapid Setup: No need for complex configurations; International SD-WAN devices can start a smooth livestream effortlessly once connected to the network.

Exclusive Identification: International SD-WAN offers popular region-specific local fixed IPs, effectively ensuring the security of livestream accounts.

Pay-as-You-Go: International SD-WAN supports the initiation of livestreams in multiple countries at any time, allowing flexible expansion and facilitating elastic purchasing.

By utilizing international SD-WAN technology for network optimization, you not only enhance the smoothness and effectiveness of livestreams but also gain flexibility in meeting the demands of livestreaming across multiple countries. If your enterprise requires SD-WAN technology support, feel free to contact Ogcloud anytime!