The rise of social media has transformed consumer behavior, with the global user base rapidly expanding. People now spend an average of 2 hours and 25 minutes daily on social networks and messaging apps, contributing to the staggering 4.2 billion global social media users. In this era of information, social media serves not only as a communication platform but also as a golden channel for marketing and business.

Against this backdrop, social media traffic has gradually become the focal point of marketing, especially with emerging strategies such as collaboration with influencers, live shopping events, and short video content. Cross-border e-commerce enterprises are increasingly focused on swiftly acquiring traffic on social media platforms to enhance business efficiency.

Taking the global DTC children’s clothing brand, patpat, as an example, they have successfully leveraged social media as a crucial marketing channel. With 6 million and 1.4 million followers on Facebook and Instagram respectively, and hundreds of thousands of followers on TikTok, patpat has built a vast and diversified social media matrix, achieving widespread brand exposure.

To adapt to the growing trend of DTC in cross-border e-commerce, meeting the demands of social media accounts is not enough; creating a distinctive brand image is also essential. Many businesses are exploring the new model of matrix operations, controlling main and multiple sub-accounts. The application of overseas cloud phones plays a vital role in this evolution.

Compared to the traditional manual control of physical devices in group control models, overseas cloud phone software offers lower costs and higher operational efficiency. Overseas cloud phones can simultaneously operate multiple accounts through a unified interface, effortlessly meeting the group control needs of social media accounts.

By constructing a social media marketing matrix, businesses can enhance brand exposure and achieve efficient traffic flow. For cross-border sellers and full-time operators, choosing the right overseas cloud phone is a crucial step in harnessing foreign social media traffic. In the fiercely competitive market, savvy enterprises will stand out in social media traffic with the assistance of this tool.

Before using overseas cloud phones, selecting a reliable service provider is essential. OgPhone Overseas Cloud Phone stands out in the market with its professional network services. Ogcloud has a global layout with multiple backbone nodes, providing the local clean IP necessary for operating on mainstream social media platforms like TikTok, Facebook, and Instagram. Feel free to contact Ogcloud for more information!