After a brief one-day suspension, TikTok has officially resumed operations in the U.S. Merchants running TikTok Shop in the U.S. market are eager to understand the impact of this service resumption, including changes to policies, shop ratings, after-sales handling, FBT services, and advertising. This article addresses common questions to help merchants stay informed and adapt to the latest platform updates.

I. TikTok Shop-Related Questions

1. Is the user experience the same as before the suspension?

Not entirely. Currently, the live-streaming feature is still unavailable. Some temporary instability might occur, potentially affecting certain functionalities of the TikTok app and Seller Center. Keep an eye on updates from the platform.

2. Have login credentials for Seller Center changed?

No, you can log in to Seller Center as usual via the app or the web version to manage your operations.

3. Are there any policy changes on TikTok Shop?

No changes have been made to the platform policies.

4. Has my Shop Performance Score (SPS) been affected?

No, your shop’s performance score remained unchanged during the service suspension.

5. When should I start handling after-sales requests?

Continue handling refund and return requests promptly as you did before to ensure customer satisfaction.

6. Has the settlement cycle been impacted?

The settlement cycle remains unaffected. Payments will be processed automatically according to your original schedule. Check the “Finance Summary” module for details.

7. What is the status of FBT services?

FBT services continue to fulfill existing and new orders and provide after-sales support. However, new inventory orders and warehouse slot reservations remain temporarily unavailable. Additionally, storage fees incurred from January 19 onward are waived until further notice.

8. Can I still use Shopify and other integrated tools?

Yes, you can continue using Shopify and other integrations in the TikTok Shop ecosystem. However, some minor service disruptions may occur during the initial recovery phase.

9. How should I manage contracts with partners?

Notify your partners, including influencers, agencies, and service providers, that your shop operations have resumed to ensure smooth collaboration.

10. Has cooperation with agencies resumed?

Collaboration with TAP leaders through the Seller Center has resumed. For partnerships established outside the platform, contact your agencies directly to restore operations.

11. Is ad placement functioning normally?

Yes, advertising services are fully operational.

12. How will seller violations be handled?

Violations that occurred during the suspension will be exempted. Regular monitoring and enforcement have resumed for violations going forward.

13. Can I list new products normally?

During the suspension, new product listings or updates may have been automatically rejected with an “incomplete information” error. Now that operations have resumed, you can list products as usual, and the review process is back to normal.

14. Has the appeals process changed?

The appeals process remains unaffected. Appeal deadlines have been extended to accommodate merchants unable to file appeals during the suspension period.

II. Advertising-Related Questions

1. Does the ad suspension affect my campaign models?

From a technical perspective, ad campaigns paused for less than seven days do not require a new cold start. However, market fluctuations may temporarily impact ad performance.

2. Why is there no conversion update in the ad dashboard?

For campaigns running between January 18 and 20, delayed data transmission may cause attribution fluctuations in conversion metrics.

3. Has live ad (Live Ads) functionality been restored?

Live GMV Max and LSA ads targeting the U.S. have not yet resumed. The restart timeline is yet to be determined, and campaigns will resume automatically when available.

4. Are brand ads (Brand Ads) affected?

Yes, TopView ads, which require 24 hours of preloading, may experience under-delivery on January 20. Other brand ads may also face delivery issues as users log back into their accounts.

By addressing these frequently asked questions, this guide aims to help merchants quickly understand the current status of TikTok U.S. services and adjust their operations accordingly. For further information about TikTok Shop tools or operational strategies, consider consulting with service providers like Ogcloud for tailored solutions.